SelfEco's latest product idea was born out of a startling statistic: an estimated 200 million pounds of plastic garden pots end up in landfills each year. So why not reduce that amount by creating the first-ever compostable, self-feeding garden pot?
To give its pot a large volume run, SelfEco took to Kickstarter to raise funds. The company put up a $25,000 goal in hopes to purchase a production mold that would improve its capabilities and ultimately shave the retail price of a SelfEco pot by as much as 85 percent. “For right now, we developed a prototype tool just to get products tested,” Danny said.
Danny recalls being ecstatic by the immediate support. “There is a movement among the younger generation that knows there are products that are not being put on the shelves,” he said, “simply because big box retailers decided they don’t want it.”
Interest in SelfEco’s product has moved beyond the casual consumer, though. While refusing to disclose specific names, Danny revealed a number of home and garden companies have contacted him to make early orders.
“We’ve had some growers reach out to us that want quotes for 5,000 to 50,000 pots,” he said. “So this new mold [that we get] will probably run a few million pots.”
Read the full report at Twin Cities Business


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