ABZ Seeds, Agriom, Benary, Butterfly Garden, Cohen Propagation Nurseries, Danziger, Evanthia, Floranova, Floricultura, Florist Holland, Hassinger Orchideen, Hem Genetics, HilverdaKooij

FlowerTrials 2016: Novelties in the picture

At the Flower Trials 2016, no less then 52 breeding companies will present their newest varieties in pot- and bedding plants, as well as the latest innovations and concepts. At 30 locations, spread across three regions (Aalsmeer and surroundings and the Westland region in the Netherlands, and Rhineland-Westphalia in Germany), the event will take place from 14 - 17 June and can be visited daily from 08:00 till 18:00.

Leading up to the event, we gladly make space for some of the most outstanding and/or surprising highlights on display. Today, we focus on 13 participating companies in the Aaslmeer region: ABZ Seeds, Agriom, Benary, Butterfly Garden, Cohen Propagation Nurseries, Danziger, Evanthia, Floranova, Floricultura, Florist Holland, Hassinger Orchideen, Hem Genetics and HilverdaKooij.

ABZ Seeds
ABZ Seeds is a Dutch breeding company dedicated to the development of F1-hybrid strawberries, propagated by seed. In their breeding programs they give high priority to flavour. Ornamental strawberry varieties are also part of the assortment. The flowers of these varieties are known for their special colour, shape and size.

In developing new varieties Agriom cooperates in joint-venture companies, each of which excels in a specific crop. These partners are excellent companies with leading positions in the global market.
Together with its partners, Agriom follows the global developments in floriculture. Responding to changing market demands regarding product characteristics or colours involves a continuous process of development and selection.
In addition to breeding activities implemented within the joint-venture companies, Agriom conducts breeding activities for other propagation and/or production companies and provides them with assistance.
This assistance can range from consulting services to the complete design and implementation of a breeding project.

Renowned worldwide as a leader in Begonias, both tuberous and fibrous, Benary’s fine selected assortment includes some of the industry’s most sought after varieties in Pansies & Violas, Pentas, Petunias, Marigolds, and Rudbeckia, just to name a few.
Benary is active in three breeding facilities: USA, The Netherlands, and Germany. That brings us closer to you and your markets. Our main focus is on developing and selling flower varieties for the professional bedding plant market – bringing beauty to the world.
Our professional quality products are offered to growers through our wide network of distributors and brokers around the world.

Butterfly Garden
Butterfly Garden is a breeder and producer of a range of ornamental plant variety cuttings. Key product is Lavandula stoechas. The Butterfly Garden Lavandula stoechas series consists of several varieties especially bred for modern programmed cultivation resulting in sales of high-quality products throughout the season, from spring until late autumn. Our series offers a selection of varieties boasting long-lived flowers with large, eye-catching butterfly-like ‘wings’ on full-bodied compact plants. Lavandula stoechas exhibits a marked contrast between leaf and flower colour and features excellent keeping quality, throughout the whole chain.

Butterfly Garden is located in Odense, Denmark. We host our FlowerTrials® at Moerheim New Plant in the Aalsmeer Region of the Netherlands.

Cohen Propagation Nurseries
Cohen Propagation Nurseries is a family business, specialized in producing unrooted cuttings of bedding and basket plants for export. Cohen is located in the center of Israel and spread over 3 different farms in Kfar Hanagid, Gderot and Nir Hen. Lobularia Awesome Bicolor Purple White is an early flowering, strong newcomer in the potted plants assortment.

Danziger "Dan" Flower Farm, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company markets its varieties to approximately 600 customers and holds more than 300 license agreements with nurseries world-wide.

Since its founding in 2013, Evanthia has developed into a strong brand with a clear focus on the breeding, propagation and seed production of ornamental horticulture crops. The assortment, which focuses on cutflowers, pot and bedding plants, (un)rooted cutting, tropical plants and seeds and seed technology is the result of years of collaboration between our seed production, breeding and propagation specialists. To guarantee a maximum germination rate, Evanthia has its own seed technology department. High-tech equipment is available for seed cleaning, fractioning, coating and pilling. Germination trials are conducted under various conditions in our own laboratory.

Floranova is a specialised breeder of flower seed varieties for the professional bedding and pot plant sector. Our seed products are available to trade and consumers through a network of wholesale and retail distributors throughout the world.
Established in in 1978, Floranova is now recognised as being one of the worlds leading flower seed breeding companies. The company’s portfolio also comprises vegetatively propagated products that are licensed to a network of propagators.
Floranova is focussed on bringing new, high quality and beautiful products to the global marketplace: products that excel for horticultural professionals and gardeners alike.

Floricultura specialises in breeding, selection and propagation of orchids. Annual sales of many dozens of millions of young orchid plants all over the world have made our company the global market leader in orchid propagation material.
As suppliers of propagation material, we stand out not only for the volume of our output but also for our wide range of orchid genera. Besides a good working atmosphere, our approachable company culture promotes contacts between and a good exchange of knowledge and expertise among employees. The driving force behind our success as a production company is the prominent role we assign to research, wherever possible we use our research results and new technologies to further improve the quality of our orchids and our production methods.

Florist Holland
With a strong and ambitious drive Florist Holland focuses on the creative development and improvement of Gerberas. Our customer-oriented focus, a large global network and many solid years of experience make Florist Holland a reliable partner for all parties in the supply chain. Florist Holland positions the Gerbera not only as a flower or a plant with a high aesthetic value, but strives for a broad, innovative interpretation and application of the species. With this challenge in mind, Florist Holland began a new breeding program more than a decade ago. The results so far are outstanding and we are very excited for future introductions in the world of Gerbera!

Hassinger Orchideen
Hassinger Orchideen is a family owned company from Germany dedicated exclusively to orchids for over 30 years. The company's focus is breeding new Phalaenopsis varieties that are suitable for different pot sizes. Here health, vigorous growth and the brilliance of color are top priorities in the selection. But not only the improvement of the Phalaenopsis assortment but also other genera of the plant family take an important place at Hassinger Orchideen. So even less known genera such as Cambria, Masdevallia or Oerstedella are bred and with steadily improving production processes and to sophisticated marketing concepts presented to the international market.

Hem Genetics
Hem Genetics breeds, develops and markets both seed- and vegetatively raised ornamental pot and bedding plant varieties for the professional grower market. Hem Genetics has developed highly successful varieties which require less or no plant growth regulators (PGRs). These genetic dwarf varieties are marked as "Low Grow Approved” in the assortment and include Petunia Limbo, Mambo, Geranium Nano and Salvia Reddy.

Among the novelties this is the Dianthus Flow. "This dianthus has great flower buds, fresh bright colors, is a compact and full plant and also easy to grow. The Dianthus Flow is available in 6 colors of pot 12-15. The plant is available in 6 colors and blooms from June to August. "

For more information, visit the website of the FlowerTrials

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