FloraHolland presents uniform symbols floriculture on Seasonal Trade Fair

During the Seasonal Trade Fair in Naaldwijk, the Netherlands, on Wednesday 18 march and Thursday 19 March, FloraHolland presented uniform symbols. The uniform symbols are initiated by Orchidee Nederland. The symbols inform consumers about the best care of plants. Dutch growers of plants use a wide range of different symbols. Consumers could be therefore confused. Unambiguous communications towards consumers is therefore important.


Marco Lansbergen (left), grower of orchids and responsible for the development of the uniform symbols, and Arnold Hordijk, chairman of Orchidee Nederland, reveal on the Seasonal Trade Fair the uniform symbols.

Care instructions for every plant
Though Dutch growers of orchids were the initiators of uniform symbols, an important condition for the development of the uniform symbols were that the symbols are applicable for all plants. In this way, information about the best care of plants is clear and unambiguous. After a while, consumers should recognize the uniform symbols, like the symbols that provide information how to wash clothes.

The use of symbols
There are symbols developed for the place, water, temperature, the use of fertilizers, specific information about the product en consumption. The order of rank of the symbols is crucial, because the order of rank is based on the information needs of consumers.


Example of the care instructions of phalaenopsis.

There are guidelines for a right use of the uniform symbols. The symbols and the guidelines can be downloaded from the websites www.vbn.nl and www.orchidsinfo.eu.

Consumer research
Based on consumer research, it can be concluded that the consumer searches for care instructions when the consumer buys a plant. When there are no care instructions available, consumers could decide not to buy the plant.

The uniform symbols are also tested in a consumer research, to check if consumers understand what is meant by the symbols.

Rabobank Westland
Thanks to the DIT Initiative of Rabobank Westland, the uniform symbols could be developed.

For more information
FloraHolland
www.floraholland.com

 

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