Europe: Strawberry is garden plant of june
Consumers are given information on the Strawberry throughout June via press releases and photographs and via the website thejoyofplants.co.uk. The campaign is run in Germany, the Netherlands and the UK.
Product presentations
FloraHolland alerts the trade about the latest Garden Plant of the Month campaign by giving product presentations in different locations, while FloraHolland provides campaign information in the presentation room of Naaldwijk. Several auction rooms also highlight the campaign.
Consumers are becoming more interested in the 'story' behind the product.
Source: FloraHolland.com