Europe: Hydrangea is Garden Plant of July
Consumers are given information on Hydrangea throughout July via press releases and photographs and via the website thejoyofplants.co.uk. The campaign is run in Germany, the Netherlands and the UK.
Product presentations
FloraHolland alerts the trade about the latest Garden Plant of the Month campaign by giving product presentation in different locations, while FloraHolland provides campaign information in the presentation room of Naaldwijk. Several auction rooms also highlight the campaign.
Supplies of Garden Plant of the Month
You can find an overview of available supplies of this garden plant in PlantConnect under "extensive search" -> "article groups". You can make offers to your customers from here or simply place an order.
Consumers are becoming more interested in the 'story' behind the product.
More information
Look here for background information and product care tips
Source: FloraHolland.com