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Factors that have determined Dekoplant’s success:

"Ukraine: "The right product at the right time"

Dekoplant was founded in 2003 by Oleksander Dusanyuk. It all started with Mr. Dusanyuk’s traineeship with Horatia B.V., a Dutch ornamental plant distribution company. He performed a market investigation for his partners, which concluded that there were no rosebushes available in Ukraine. Mr. Dusanyuk and Horatia B.V., grasped this opportunity and immediately pitched a pilot production project that would aim to fill this gap in the Ukrainian market. Dekoplant was founded shortly after. Nowadays Dekoplant sells approximately 1 million plants every year in Ukraine and has a share of 35-40% in the market of hobby plants.

Keys to success
According to Mr. Dusanyuk, there are three factors that have determined Dekoplant’s success. In the first place, the market situation in Ukraine was favourable. Dekoplant provided the Ukrainian market with the right product at the right time. The demand for packed decorative plants proved to be high, which allowed Dekoplant to develop further.

Click here to read the complete article at www.agroberichtenbuitenland.nl.
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