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Russian exhibitors in “Flowers-2015” up by 25%

The XXII International Exhibition of flowers, plants, equipment and materials for ornamental gardening and flower business «Цветы/Flowers-2015» will be held in Hall 75 from 26 to 28 August. The iconic brand of VDNH EXPO is traditionally the leading platform for industry professionals' meeting, product presentations, and contract signing. The exhibition, as a mirror of state of the flower industry in the country, demonstrates a significant increase in domestic players, participating this year: the exhibition area has increased by 35%, the number of Russian companies - by 25%.

For more than twenty years exhibition “Flowers” has been the effective business-platform for development of horticulture, floriculture and city landscape design. The iconic brand of VDNH EXPO is certified by UFI and RUEF and is held under the patronage of the Chamber of Commerce and Industry of the Russian Federation and with assistance of the Agriculture Ministry of the Russian Federation.

In the current economic climate, when implementation of the state programs of import substitution is currently on the agenda, Russian companies are steadily increasing their presence in the domestic market. Exhibition “Flowers-2015” is demonstrating that brightly. 

The total number of the companies taking part in the exhibition is 250 - from 20 of the world's countries. Commercially, most interesting cut flower varieties, ornamental trees and bushes, accessories for floristry, goods for gardening construction and landscape design, greenhouse equipment, planting materials, seeds, fertilizers for flowers and green plants are all at the exhibition.

The central place of the exhibition “Flowers-2015” will be occupied by the most beautiful part of the exposition – cut flowers from all over the world, including Columbia, Ecuador, Kenya and the Netherlands. This year for the first time production from Thailand will be represented. Famous nurseries from 17 regions of Russia and foreign countries – Germany, France, Denmark and many others – will bring their collections of trees and ornamental bushes.
The business program expanded significantly in 2015. More than 50 events are planned for the industry specialists: floristic shows, round table meetings and lections on actual themes of the flower industry, innovative methods of flower and ornamental plants growing, as well as master-classes and breeding novelties presentation from leading world producers.

A master-class on “How flower business can survive in crisis and succeed” will be given to flower business top managers on the 26-th of August. The organizer of the event – Marina Kornyushina, who is the author of “Business-floristry” project – says, that crisis is the time of new opportunities. "Currently consumer demand in all segments has fallen, and we know close up how much the flower industry was affected. But crisis is the time of growth opportunities and a new level of development approach," - Marina Kornyushina says.

Traditionally the most popular events of the exhibition “Flowers-2015” are: shows and floral displays from famous florists, winners of domestic and international competitions: owner of flower studio ROSCA Vyacheslav Rosca, leading florist from Azerbaijan Dmitri Turkan, famous Moldavian florist Nikolai Agopa and many others.

This year's professionals are representing their new author's works in the sphere of wedding floristry, interior composition and flower suits. All shows are for a wide range of spectators. They will be interesting for floristry beginners, who are looking for their place in the industry, and also for flower industry professionals, who want to enhance their skills to a new level.

For the first time ever visitors of “Flowers-2015” will have the opportunity to become acquainted with floral expositions, unique plants and landscape compositions on the territory of VDNH. From 26 till 28 August the organizers will hold a technical tour for specialists of the industry with participation of leading florists of VDNH.

More than 20,000 specialists are expected to come to the show during the four exhibition days.



PRICE: free entry after registration on the exhibition web-site www.flowers-expo.org. Without preliminary registration the ticket will be 300 Rubles.
ORGANIZER: OJSC “VDNH”


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