Bouquets 'coming out of the vase'

Florists have to compete with supermarkets, wholesalers and the like, which do not make it easy on them. Therefore florsits need to surprise and seduce. One way to do that, is by making 'unusual arrangements'.

In this article, published by The Sacramento Bee, Jospeh Kim of the family-owned Joy Flower Shop tells about his experience - and experiments - with non-traditional vases. John: “Just about anything can take the place of the vase. You’ve just got to figure out: Can it hold water?”

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