US: Petal It Forward scores more than 130 million impressions
Just two weeks ago in New York City on Oct. 7, the Society of American Florists capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets each to passersby in Times Square and Union Square.
“The campaign’s goal was to generate traditional and social media coverage highlighting the benefits of flowers — the positive impact flowers have in our work productivity and emotional state,” said Jennifer Sparks, SAF’s vice president of marketing, “and position SAF’s consumer websites and social vehicles as viable resources for consumers.”
The campaign accomplished its goal, Sparks said. To date, SAF’s Petal It Forward campaign in New York City has generated 131,215,551 impressions, the number of times people have been exposed to the Petal It Forward message, according to statistics from Ogilvy Public Relations.
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