"B2B trade fairs for horticulture in Gulf region are booming'"

The most important B2B trade fairs for horticulture and fresh produce in the Gulf region are booming. More exhibitors, more exhibition space and more visitors - IPM DUBAI and WOP DUBAI were on top form in 2015.

In October, more than 300 exhibitors came into contact with top-class customers from the Middle East and Asia at the two most important B2B trade fairs for horticulture and fresh produce in the Gulf region. The conclusion was that it provided "an excellent opportunity to come together and do business."

2015 also saw both B2B trade fairs continuing their growth trajectory - a great success, marking the ten year anniversary of IPM DUBAI. "The ever-increasing levels of interest show how attractive the location of Dubai is to the horticultural industry," summarised Oliver P. Kuhrt, Managing Director of Messe Essen, the event organiser. For us, it confirms the effectiveness of our strategy, which is to establish IPM ESSEN as a world-leading trade fair through affiliated events in important growth markets; thereby opening up new sales opportunities for our exhibitors."

IPM DUBAI is on growth trajectory
With 102 exhibitors, IPM DUBAI achieved a growth of 28 per cent and was even able to increase the exhibition area by 50 per cent. Once again, world-leading trade fair IPM ESSEN's overseas affiliated event managed to increase its allure to buyers too: 3,505 trade visitors travelled in from 47 countries - six per cent more than last year.

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