Brides say 'I do' whilst holding fruit and veg

Flower wedding bouquets are being replaced with fruits and vegetables such as broccoli, artichokes and citrus.

Herbs are also being used as a bouquet too. The outlet notes that consumers making the purchase are drawn to the “symbolism” provided by their choice of herb. Lavender is said to represent devotion and undying love with thyme ticking the “courage” side of the herb symbolism worksheet.

Chris Rose, head florist for UK supermarket chain Waitrose, said "Wild and whimsical bouquets are popular, with a heady mix of flowers, foliage, herbs, and fruit and vegetables. Brides are looking for seasonal arrangements and the trend lends itself to locally sourced products."

Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber