At PostPlants

Pimp Your Plant

DIY (Do It Yourself) is a global trend that just seems to expand. Consumers are looking to make their own things (prettier), such as clothing, or home decorations and even "handwriting" for adults is upcoming. PostPlants is responding to this trend by introducing, in co-operation with Pull Position, the ready-to-use Anthurium concept: "Pimp Your Plant".

Pimp Your Plant is ready-to-use
The Anthurium plants are supplied in a trendy pot, and those pots are available in four colors. All of the pots are completely chalkable. The packaging case, which is entirely in a chalk printed theme, looks sturdy and industrial. Furthermore there is a wooden plug inserted into the plant pot, with a box - in the same style - filled with crayons.

Target groups
The concept responds to different audiences. The first are creative kids. Children can keep a healthy houseplant in their room in a way they like. Or as a giveaway for the sweetest grandmother, father or teacher, with a distinctive message and drawing.

A second target group are mothers who like to fill their home with unique items, on which they put on a personal finishing touch. But PostPlants also sees an opportunity for the hospitality industry; a variation for the familiar menu chalk boards on the table.

Trade Fair Aalsmeer
During the FloraHolland Trade Fair in Aalsmeer, from November 4 to 6, “Pimp Your Plant” is introduced. In the Pull Position street, number 26, you can find the exhibition stand of PostPlants, which is fully equipped as an inspiring DIY space. Visitors can immortalize themselves here in a creative way; the chalk wall. In addition, all the applications are displayed together with the product. PostPlants can be found in stand C4.

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