IPM ESSEN

Mother's Day reveals customers’ good mood

The good mood of consumers can be seen seen in Mother’s Day sales figures for 2015. Compared to 2014, florists from Germany, as well as the Netherlands and France reported higher sales, which were due to higher average spending per customer as well as an increase in the number of customers.

The average spending for a Mother's Day present in France was €28. Spending per customer in the Netherlands (€21) and Germany (€19) was significantly less.

For Germany, an average spending of €19 is good. Nationwide, members of the Association of the German Wholesale and Import Trade for Flowers (Verband des Deutschen Blumen- Groß- und Importhandels e. V.) were very pleased with the Mother’s Day sales. In terms of both quantities and pricing, 2015 showed growth for cut-flower wholesalers. Florists in the Trade Association of German Florists (Fachverbands Deutscher Floristen e. V) were also very satisfied.

According to a survey by the Association of German Flower Wholesalers (Vereinigung Deutscher Blumengroßmärkte), the 2015 bed and balcony season went well for all. Experts are reporting sales increases of approximately 7% in wholesale.

Generally, it can be said that after a somewhat slow start in spring, from mid-May onwards, sales of flowers and plants in Germany ran continuously and without major disruptions or surprises in 2015. The bed and balcony season replaced a harmonious spring season. The summer was stable with average prices. All in all, it was not an outstanding season but also not a bad season.

For more information:
www.ipm-essen.de

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