Wilgenlei wins quality competition FloraHolland with 'Crunch'

This year De Wilgenlei BV introduced the ‘Crunch’ variety under the brand name ‘Q-Ismas Star’. ‘Q-Ismas Star 'Crunch' owes its appearance to a combination of the traditional Winter Rose and ordinary Poinsettia.



Tests by FloraHolland have shown that the 'Crunch' maintained its ornamental value best after 35 days. This new variety won the FloraHolland quality competition in the same year in which it was introduced. The long durability of the Q-Ismas Star 'Crunch' besides benefiting the consumer, also results in a low failure rate on the shop floor. The species is well-branched, has beautiful dark leaves, and transports well due to its compact and robust structure.

To show the consumer that this is a different poinsettia than usual, it was decided to package the Q-Ismas Star 'Crunch' in a special paper cover. Next to the Q-Ismas Star 'Crunch', the Poinsettia Harlequin is also available at De Wilgenlei BV.

After the Poinsettias De Wilgenlei BV will refocus on a new Hibiscus season. Here the company is known for the HibisQs brand.


For more information:
De Wilgenlei
Barry van der Knaap
Hyacintenweg 4
2665 NC Bleiswijk
T: +31 (0)10 266 39 10
M: 06 388 23 115
F: +31(0)10 266 39 20
E: barry@dewilgenlei.nl
www.dewilgenlei.nl

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