The start of November marks the beginning of poinsettia sales with more momentum typically building around the 23 November, culminating in a sales peak around the hours of 1pm – 2pm on Christmas Eve. With an expected 14 per cent increase in sales this year, Wyevale Garden Centres poinsettias are on track to be the retailer’s best-selling indoor plants this year.
This year’s statistics also reveal that alternative colours in the traditional seasonal plant are setting a new trend as the White, Pink, Picasso, Marble, and Dark Pink variety, unavailable in most supermarkets, are flying off the shelves at Wyevale Garden Centres. In addition, the last Saturday of December 2014 revealed another huge spike in sales as customers adhered to the tradition of wishing someone good luck and success by buying them a poinsettia.
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