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US: At year’s end, the floral industry sees results in Washington

Another year, another standstill in Washington, D.C.? Not by a long shot. It may seem like nothing ever gets done in Washington. In their own lives, floral industry business owners expect results: a particular marketing effort leads to a precise increase in sales or seeds planted at a certain time of year yield a specific number of flowers.

This is not how things work in Washington. The news is filled with stories about gridlock, petty bickering among elected officials, and charges about who is to blame for the mess. Those articles are in the press so often it seems the same stories can be reprinted once a week in an endless loop. All without any result.

But as one year ends and another approaches, the Society of American Florists and the groups we regularly partner with see reason for hope and optimism in 2016 — the result, no doubt, of the persistence and dedication of individual industry members who have made advocating for their businesses and the industry at large a priority. As we say farewell to 2015 (and gear up for SAF’s Congressional Action Days in March) here are some of the highlights from the year in Government Relations, along with signals for how key issues might play out in the coming year.

Click here to read the complete article at www.safnow.org.
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