"WaterWick cuts back the substrate buffer by half"

Supply chain solution WaterWick, a blue-and-white wick that extends into a water reservoir, is now available at IPM. The system provides plants with just the right amount water. It keeps plants perky through transportation, as well as at retail, and makes caring for plants easier. The WaterWick system also allows growers to reduce substrate use by 50 percent.

Because the plant drinks water from its reservoir, taking only what it needs, product has a longer shelf life and there’s less loss to shrink. Once the customer takes the plant home, the plant stays in shape due to the continuous access to water.

European Launch WaterWick Inside IPM Essen
WaterWick has been tested and proven by Costa Farms, the largest potted plant grower in the USA. They launched WaterWick with retailers all over the USA and found the wick to be solid, clean, and functional over time and different product lines. At the IPM in Essen, WaterWick will be presented to the European market, at Booth 4A38 in Hall 4.0.

Reducing substrate by 50 Percent
WaterWick developed a new growing pot that cuts back the substrate buffer by half. This provides a bigger water reservoir in over pots. The new WaterWick growing pot comes with a watering hole for easy re-watering of plants.

WaterWick machine for any pot
Waterwick can be applied by any grower -- in any selected pot or carrier. Visser Horti Systems has developed an applicator machine that can apply a wick in any available pot model or size, enabling use of the machine in the existing operation.

The compact, semiautomatic unit drills an extra hole into the bottom of the grow pot and inserts the wick into the hole. The new system inserts the wick into the plant with or without the WaterWick ClickStick. The ClickStick fixes the wick, so the wick will stay in through the entire supply chain.

Retail displays
WaterWick also provides shop display options, such as green walls and shiny displays.

Plantbutler, Lifestyle branding
A new brand has been created to bring plants back in the consumer lifestyle: Plantbutler. Plantbutler is based on the WaterWick system.

The first ‘shop in shop’ was launched at Intratuin Numansdorp, where a complete department with the brand has been opened in November 2015. A second shop has been opened at KEET in the city centre of Rotterdam. The renowned wholesale company Baldur partners with Plantbutler as well and now sells the Plantbutler buckets in the Netherlands, Germany, Austria and Switzerland.

For more information:
Visser Supplies
Mijlweg 18
3295 KH 's-Gravendeel
P.O. Box 5103
3295 ZG 's-Gravendeel
The Netherlands

+31 (0) 78 673 98 00
+31 (0) 78 673 34 34
[email protected]
www.vissersupplies.nl
www.waterwick.eu
www.plantbutler.eu