Netherlands: Snowball is February garden plant of the month
This month consumers will be informed about Snowball (Viburnum) via mooiwatplantendoen.nl, and the press will receive a press release along with photographs.
Product presentations
Royal FloraHolland informs the trade about the Garden plant of the month campaign through product presentations at various locations. For example, the new 'Garden plant of the month ' is highlighted each month by Royal FloraHolland in the presentation area in Naaldwijk. Attention is also drawn to it at several clock auction rooms.
Supply of garden plant of the month
In PlantConnect the supply of this garden plant can be found under "advanced search" -> "article groups", which gives a quick overview of the available supply. You can use it to make offers to your customers or to order directly.
Consumers are becoming more and more interested in the story behind the product. The website mooiwatplantendoen.nl contains useful background information and tips on caring for the product.
Source: FloraHolland