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US: Floral industry looks ahead to 2016

As 2015 came to a close and the New Year settled in, there were a number of issues that floral industry members were grappling with, according to results from a year-end, fourth-quarter survey conducted by the Society of American Florists.

Overall, 44 percent of respondents to the survey — which queried retailers, growers and wholesalers, importers and suppliers — said business was good at the start of 2016, and 41 percent said they were optimistic about business this year.

Still, while no one is comparing the current economy to the disaster zone surrounding 2008, the mood among many industry members seems centered on tempered expectations and wait-and-see attitudes.

And while 44 percent of total respondents to the SAF survey said business is good, 41 percent said it’s merely okay, and 8 percent said it’s poor. Percentages were smaller at both extremes: About 6 percent said business is excellent and 1 percent said terrible.

Find out more at safnow.org