Indian growers expect to reach export targets

Valentine season for flower growers in Undia has begun on a good note this year. Last year in February, India exported about 17 million flowers, while this year till February 5, flower growers have exported 6 million. And with many large shipments due this week, flower growers are expecting to touch similar targets.

India’s two major airports are busy shipping flowers around the world, the majority of which go to the UK, Australia and West Asia. The UK is the biggest buyer of Indian roses with a major share of 30%, followed by Australia and Japan with 19% and 17% of the total exports, respectively, Praveen Sharma, president, Indian Society of Floriculture Professionals, said. He expects a 5-10% rise in export since growers have been better prepared for the season this time. According to Ramesh Anna, president, South Indian Floriculture Association (SIFA), Bengaluru, some 5 million stems have been exported so far and flower growers hope to reach targets, though Valentine’s Day falling on a Sunday could have an impact on sales.

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