“Because Flowers Wilt”
US: Massage Envy stands by negative Valentine’s Day ad
On February 5, the Society of American Florists contacted Massage Envy about a series of promotions online and in print that read, “Because Flowers Wilt.” SAF asked the company to pull the negative floral reference from its campaign and focus on the merits of its services, rather than disparaging other industries.
Instead, a Massage Envy guest relations specialist replied: “We appreciate your feedback and sincerely apologize that it has made you feel this way.” The specialist went on to insist that, despite the obvious dig at flowers’ vase life, the company is “certainly not intending any ill-will (sic) against the floral industry” and hopes it “can promote total body care for everyone this Valentine’s Day season.”
In addition to SAF’s efforts, dozens of florists have reached out to the company, posting more than 80 comments on the Massage Envy Facebook Wall that express disappointment with the ad.
Click here to read the complete article at www.safno.org.