Kenya reaps from Europe flower sales this Valentine’s
Giving an update of the flower sector in the country on Wednesday, Kenya Flower Council (KFC) chief executive Jane Ngige says things looks upbeat and the sector is confident of making 30 percent of its sales this year, on Valentine’s Day alone.
“On Wednesday and Thursday, the orders which are mostly for export will have arrived in their destinations. Locally, we also expect higher volumes despite the Valentine’s date coming on a weekend and Sunday for that matter,” Ngige says.
“Though there are no local statistics, the domestic flower business is doing extremely well as the campaign to promote a local culture for flowers continues to be amplified leading to a rise in local consumption of flowers,” she added.
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