Europe: Damasque, the first consumer brand for cut flowers

Damasque, the first cut flower consumer brand in the horticultural industry, will be launched in April this year. Besides being the first in developing a consumer brand, Damasque is also different because of the direct contact Damasque has with its florist customers. Although the logistical and financial settlements take place via the exporter / wholesaler, orders and other questions go directly from florist to grower/importer.

Damasque
Damasque currently has around 25 types of authentic fragrant garden roses in its range. The emphasis is on scent. This is deliberately chosen as a unique selling point.

Of all senses, scent is one of the strongest elements that evoke memories. This is used by Damasque in its communication by introducing the platform www.createamemory.today next to the www.damasque.com website.

Ambassadors
Damasque roses are only available through an exclusive network of ambassadors. Damasque offers florists exclusivity in their neighborhood, city or region. The ambassadors must meet certain quality requirements. Detailed knowledge about the various fragrant roses and the way they are produced, from cultivation to handling and care, are a part of these requirements. At this time the number of ambassadors counts around 50, primarily in the Netherlands and Belgium.

Benefits for the supply chain
New to the floriculture industry is the direct contact with the florist. But the Damasque roses are not sold to florists directly. The deliveries are always effected by a wholesaler or exporter. However, orders, questions and comments go directly to Damasque. An advantage for wholesale and exporter is that there’s no risk incurred on the products. They just take care of the logistic and financial settlement.

Damasque will support ambassador florists with information about the products, a display, brochures, packaging and other promotional materials. Another benefit to a participating florist is that there are no unnecessary extra links in the supply chain.

For more information:
www.damasque.com