Netherlands: Deliflor introduces new chrysanthemum

With the introduction of Magnum, Deliflor is taking a new step in chrysanthemums. The Magnum gets bigger in the vase as the weeks go by, but it also becomes more spherical. This large eye-catching white flower with bright green at its centre is simply packed with petals. In fact, Magnum has so many ray petals that the flower never opens completely to reveal any disc petals in its centre, even after weeks in the vase. Magnum is an strong variety that has passed every transport and post-harvest shelf life test with ease – and without any sign of petal damage or loss.

These chrysanthemums are delivered in a net – not to prevent any damage but simply to get enough of these large flowers into their box. This unique flower with its high petal count, sturdy stems and beautiful green leaves has already reaped rave reviews. Magnum will become available in quantities of around 40,000 stems on March, 29th.

• Growers: Arcadia Chrysanten and VannoVa J&A Flowers
• Supply: FloraHolland Naaldwijk and FloraHolland Aalsmeer
• Amounts: approx. 40,000 stems a week
• VBN-code: 117213

To promote the Magnum, Delifor made romantic video, in three parts. Part 1 and part 2 are already launched.

For more information
Deliflor Chrysanten
Lejla Begovic
E: [email protected]
www.deliflor.nl