NL: Phalaenopsis and roses successful during early Easter
Cut flowers
The revenue for flowers just exceeded last year's level. The supply was good (+6.7%), but the average price of 20.6 cent lay 6% lower. This was primarily due to a larger supply of tulips that were sold at a lower price than last year. This strongly depressed the average price of cut flowers. In contrast, roses showed a great improvement in revenue due to a good combination of quantity and price-setting.
Plants
Due to the high prices commanded by Phalaenopsis, Easter 2016 will be known for the group of houseplants as a successful holiday. In comparison with Easter 2015, almost 13% more turnover was achieved due to 9% more items sold at an almost 3.5% higher price. Narcissus and pot roses did especially well in terms of quantity.
Garden plants' revenue was about 3% less than last year. Aside from the early time of the season, this was also due to an extremely large supply of violets that strongly depressed the average price realised.
Source: Royal FloraHolland
