Dutch freesia grower introduces deluxe concept

Four years ago, Ton Vreugdenhil, born and raised in Honselersdijk, a local town in the heart of the industry, introduced his ton SUR ton concept to the market. For the first time in history, freesias were wrapped and sold in 10’s instead of the customary 50 stems. Multiple colours in smaller bunches together in a bucket, was Ton’s answer to the market’s demand for smaller selling quantities.

This led to the development of a new product for the higher end of the market: Ton’s Ten Selection. Ton’s Ten Selection is a quality concept for the high end wholesaler and florist. This concept includes 10 stems of freesias in deluxe sleeves, which are available in 6 different colours. Only the main stem of a freesia plant is used for Ton’s Ten Selection. Every freesia plant has 1 main stem, which you can cut. The side shoots, will continue to grow after the main stem is gone and cut when they are mature enough. Main stems are always heavier in size and better quality.

Another unique feature, are the lamps attached at the roof of the 10 acres large greenhouse. “We have 8000 lux supplementary lighting, which is a very high lighting intensity for freesias,” says Ton. “By lending nature a helping hand, our freesias perform much better when put on water.”

For more information:
FleuraMetz
www.fleurametz.com