US florists weigh in on Women’s Day returns
That’s a question many Society of American Florists members are still pondering, several weeks after the March 8 observance.
This year, 48 percent of respondents to an SAF Women’s Day survey said they promoted the day to their customers; 44 percent did not. (And 7 percent of respondents said they themselves were in the dark about the holiday.)
Those results indicate a 11 percent bump in participation in the holiday compared with 2015 returns, when 43 percent of respondents promoted Women’s Day and 51 percent did not. (Seven percent said, “Women’s Day? What’s Women’s Day?”)
About a third of respondents to this year’s survey said the number of orders they received was about even with 2015 transactions; 16 percent experienced an increase in the number of orders.
Read more at safnow.org