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Weber Shandwick wins pan-European account to promote orchids

Dutch flower promoter, Bloembureau Holland, has appointed Weber Shandwick in a competitive five-way pan-European pitch.

Weber Shandwick’s Manchester office won the three-year contract to promote orchids in the UK alongside the agency’s network offices in the Netherlands, France and Germany.

Bloembureau Holland is an independent foundation concerned with promoting plants and flowers to the European consumer and is co-funded by the European Commission.

The agency will deliver integrated campaigns that build on emotional connections to Orchids from an account hub in the Netherlands.

Read more at Prolific North
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