Denmark: Demand potted plants increases in run up to Mother's Day
The huge interest for plants for Mother's Day is stated by the growers who report of an increasing demand in the weeks before the second Sunday in May, which is the most common date in Europe for Mother's Day, but also prior to the last Sunday in May which is the date for Mother's Day in Sweden, Poland and France.
Roses, one of the largest cultures in Denmark, are, according to the Sales Director at one of the country's largest rose manufacturers, a highly demanded export good because of their high quality. In the two weeks prior to the most well-known date for Mother's Day, sales are doubled. Another grower of roses says that the colours pink, rose and red are the most popular ones during this period.
Miniature orchids (and other miniature plants for that matter) are very popular plants for Mother's Day where the growers meet an increasing demand - in particular when the weather is chilly.
In the weeks before the largest Mother's Day there is an increase in the demand for potted plants. Last year the total growth of the export of roses and orchids was 70%.
Facts:
Roses are one of the largest cultures with an annual production of 23,5 million plants. In Denmark 400 million plants are being produced every year. This equals more than one million plants every day. 70% plants are exported i.e. 280 million Danish potted plants are sent to European end users each year. This accounts for 800,000 million plants each day. The export value is 3,2 million EUR.
For more information
Floradania Marketing
www.floradania.dk