South American growers to expand market in China

At the Hortiflor Expo Beijing, the South American growers are well represented. Both Colombia and Ecuador have their own pavilion andsome Ecuadorian growers are even presenting their flowers at a separate booth at the exhibition, which is being held from May 11-13in the Beijing, China.

In the left picture: TroyGraham from Logiztik Alliance and Andrés Flores from Jardines Farm. In the right picture: The team of Greenrose. TheseEcuadorian rose growers already have clients in China and are lookingto gain more clients, by exhibiting at the show.

Ecuadorto find more customers
Manyof the Ecuadorian growers have already been exporting to China for aboutthree years now and are exhibiting at the show to find morecustomers. Roses are the main flowers that are being exported fromEcuador to China. According to the exhibitors, the demand for qualityroses is increasing. Besides that, many Chinese rose growers are notable to supply roses year-round, so they have to import the roses.Over these three years, the Ecuadorian growers seemed to gain a goodmarket share and build up a good reputation. According to manyChinese people, the best roses come from Ecuador. The garden type and special colors,like the tinted, sprayed and preserved roses are demanding the mostattention.

In the left picture: Colombiangrower Andrea Ramirez together with her translator Kitty fromPlazoleta. She is looking for opportunities to enter the Chinesemarket with her limonium, statice and alstroemerias. In the right picture: Pablo RestrepoSamper from Excellence flowers. He has been exporting Colombian roses toChina for two years now.

Colombiaquite new in market
Colombia,however, seems to be a quite new player in the market. In spite of the fact that Colombia is currently the fifth provider of flowersto the Chinese market, many of the 22 flower companies that arepresent at the show are looking for their first customers to enterthe market. Atthe Colombian pavilion, carnations, alstroemerias, chrysanthemums andmore are also on display, as well as roses.In total, the portfolio of the Colombian growers consists of 1,600flower varieties. Also for these varieties, the exhibitors see a large interestfrom the Chinese customer for quality, special colors and varieties that are not being produced by the local growers in China. In carnations for example, the vintagecolors are catching the eye of many visitors.

Inorder to gain more attention for the Colombian flowers. TheaffiliatedAsocolflores’ members organiseda Fashion-Flowercatwalk exhibition at the Colombian Embassy in Beijing this pastTuesday, May 10.At this show, they formallypresentedthe Colombian Flower Export Portfolio to the Chinese market

In spite of the strong willingness to export to China, the culture,language and regulations makes it a challenge to enter the market.

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