Developing new sales concepts with Hortivation Retail Green Lab

Arena principle, retail dynamics and cross-selling at Hortivation, the Retail Green Lab will provide new stimuli for profitable shop design. The setting-up of the campaign area will already be prepared as an interactive workshop: In a master class, employees from garden centres will elaborate innovative POS mechanisms together with experts from NIFEM Instore Builders. During the period of the fair, trade visitors will be able to bring their latest concepts with them and, in situ, receive advice about how a creative product arrangement increases the sales.

The Retail Green Lab will be located on 250 square metres in the fair hall in Kalkar (Booth Number D50) and will highlight possibilities of standing out from the rivals in competition. What catches the customer’s eye best of all? How is the perfect illumination designed? Ostensibly small things already contribute to eliminating inhibition thresholds during shopping and raising the sales performance noticeably.

The NIFEM team has already provided over 300 garden centres throughout Europe with advice about the optimisation of the POS. “We are specialists when it is a matter of a higher turnover per square metre in garden centres and shops,“ according to Karel de Graaf, General Manager of NIFEM. “With the Retail Green Lab, we would like to develop new sales concepts together with the component suppliers to the green sector and to send the visitors to the fair home with sensible strategies. hortivation is precisely the right platform for this purpose. We are pleased to be involved.“

Grow along with the customer’s needs
With goods of the exhibitors represented at the fair, trade visitors will learn how to use thinking extending across different ranges in order to enhance the consumer’s shopping experience. In garden centres, a lot of customers are increasingly looking for inspiration or products which correspond to their individual lifestyles. In this respect, a coherent atmosphere increases the dwell time in the shop and provides impetus for impulse purchases.

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