Peony blooms anew in the age of social media

Although their season is short, peonies have always been a popular florist’s flower. In recent years, “market demand has soared,” said Richard Currie, a flower grower originally from Zimbabwe but who now owns the oldest peony-growing business in the United States — Styer’s Peonies — dating to 1890. Based in Chadds Ford, Pa., he has fields on Maryland’s Eastern Shore, in southeastern Pennsylvania and in Upstate New York, locations that together yield a six-week harvest from early May to late June. Currie sells to the fancy wholesale markets in New York and Boston, to Whole Foods and, online, to anyone.

“It’s an event flower, mainly,” Currie said. “Weddings, parties, events. You have to have that peony looking perfect for 12 hours. It’s all about the show and the moment.” (With proper care, cut peonies can look good in the vase for the better part of a week.)

Read the complete article at the Washington Post

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.