New Bloomin’ Easy varieties at Van Belle Nursery

Van Belle Nursery announces the addition of eight new, exclusive varieties to their Bloomin’ Easy collection. These additions bring the total number of proprietary cultivars to thirteen. Young plants of these new varieties will be distributed across North America to growers beginning this fall, and will be available in limited quantities in garden centers for spring & summer 2017.

“We love the idea that homeowners can access these amazing plants that are also easy to grow,” says DeVonne Friesen, VP Business Development at Van Belle Nursery. “These new flowering shrubs are from world class breeding programs, and enable homeowners the opportunity to make their yards look stunning, regardless of their gardening knowledge.”

Bloomin’ Easy is Van Belle Nursery’s line of flowering shrubs for North American landscapes and patios. The brand is designed for casual gardeners and homeowners, who appreciate a beautiful outdoor space, yet lack the knowledge of plants or the confidence to tackle a home landscape project. Bloomin’ Easy encourages them to ‘jump-in’ with relevant packaging, messaging and after purchase support.

New Bloomin’ Easy varieties include:
  • Diervilla Firefly Nightglow - Foliage begins dark red and intensifies from spring to fall
  • Hydrangea pan. Lavalamp Candlelight - Upright candelabra form
  • Hydrangea pan. Lavalamp Flare - Blooms turn brighter red than other compact paniculata hydrangeas
  • Hydrangea pan. Lavalamp Sublime - Creamy blooms emerge with a strong lime center that lasts through summer
  • Potentilla Bella Bellissima - Large pink flowers that deepen as they age
  • Potentilla Bella Sol - Large orange flowers that deepen as they age
  • Spiraea Poprocks Rainbow Fizz - Foliage begins copper, changes to lemon-gold, then fades to copper-red in fall
  • Weigela Date Night Strobelight - Bright pink flowers contrast foliage which starts green and bronze, changes to orange, and finally crimson red

For more information:
Van Belle Nursery
34825 Hallert Road
Abbotsford, BC V3G 1R3
Toll Free: 1-888-826-2355
Tel: 604-853-3415
Fax: 604-853-6282

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