July 21

Pick Ontario turns Toronto square into floral haven

On Thursday, July 21, Pick Ontario will put a smile on the faces of Torontonians, as they turn Yonge-Dundas Square into a beautiful floral haven.
“Last year, we gave busy commuters at Toronto’s Union Station two complimentary flowers— one to brighten their day, and one to give to a friend, a colleague, or a total stranger,” says Dejan Kristan, Marketing Director at Pick Ontario. “We want to recreate that wave of contagious smiles, awe, and gratitude at such a simple gesture.”
By sticking to their ‘pay-it-forward’ idea, pickOntario will take this event to a new level and give Torontonians the full ‘Happiness in Bloom’ experience this summer.
Happiness in Bloom will include:
  • A Flower Wall: A 10x010 Floral Art Installation made up of fresh Ontario flowers.
  • A Flower Tag Station: Where guests will be invited to write a personalized message on the tag of the flower they will be giving away that same day.
  • A Flower Crown Bar: Where a flower expert will be available to assist guests as they create their personalized flower crowns.
  • A Social Photo Print Station: A custom photo experience for participants to share online. Guests who post their photos to Instagram or Twitter will receive an instant 4x6 printed copy of their image.
“Torontonians carry out such hectic lives and we think they deserve this simple, yet thoughtful gift,” adds Dejan. “This is a fantastic opportunity for them to take a break and join us in spreading happiness, while admiring the beauty of fresh, Ontario grown flowers.”

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