Polish market for flowers and plants offers opportunities

While looking at the flower industry worldwide, there appears to be a strong demand for flowers and ornamental plants from major industrialized countries within Europe, Asia, and the United States. According to EUROSTAT, in recent years, strong imports of cut flowers to the EU have been driving growth in the global flower industry. Especially the Dutch flower industry has been sustaining its leadership position and entrepreneurs are looking to expand their businesses.

The Amsterdam University of Applied Sciences/Faculty Business and Economics (AUAS | FBE), together with the Kozminski University in Warsaw, examined the Polish market for flowers and plants, in a report commissioned by the Dutch Association of Wholesalers in Horticultural Products (VGB).

The report is a macro and meso analysis on Poland as well as the Netherlands to scan the external environment.



The macro analysis focuses on the political, economic, socio-cultural, technological, and environmental trends. Altogether, these factors feed into an opportunity and threat analysis, which most importantly helps define the threats and opportunities. Threats are the increasing competitive rivalry, the aging society, rapid technological advancements, and changes in global demand. On the other hand, the opportunities show that the Polish economy is growing, that there is a significant history in doing business between Poland and the Netherlands, and that Poland is open for innovation to sustain its economic growth.

Atradius, a Dutch credit insurance company, has published several steps for doing business in Poland, which will enable successful relationships. These include: achieving a foothold in the Polish market by building a physical presence, being involved in Polish infrastructure projects to enforce distribution channels, focus on traditional as well as digital marketing, benefit from being an EU member and special economic zones in Poland, defining the right price, securing payment methods, and understanding the business culture as well as the Polish consumers.

The international ‘Green is Life’ expo is an East/West platform in Poland where producers of horticulture, plants, technologies, furnishing, decoration, and service providers come together. This is one way that gives entrepreneurs the opportunity to strengthen their network and exploit their business in Poland. According to the study, the opportunities weigh more than the threats that the Polish flower industry shows and most opportunities are in favor of Dutch businesses. Not only do Dutch entrepreneurs benefit from doing business in Poland, but Poland will benefit from this as well. Thus, the flower industry offers a win-win situation for both countries.

Flower Expo Poland
For growers and companies looking to capitalize on this success, there's also a new trade show for flowers and plants in Warsaw. It presents not only more than 60 international exhibitors from some 10 countries, but also an interesting side-program. Floral demonstrations will be organized to attract florists. Traders of flowers and plants can visit several seminars. The trade show takes place from 1 until 3 September 2016 at Expo XXI Warsaw in hall 4 and is organized together with Green is Life. You can download the side program at www.flowerexpo.pl.



For more information:
Flower Expo Poland
Dianne Ramakers
0031 71 870 10 68
dianne@flowerexpo.pl
www.flowerexpo.pl

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