Learn more about China's emerging flower industry at Bonsai & Garden Exhibition
Daily family consumption to dominate the market
While flowers have long since become a part of western people’s daily life, most Chinese people still think that flowers are for special occasions. Individual consumption of flowers usually peaks around holidays, but lately more people are starting to order flowers on ordinary days. The most obvious reason is that the middle class, from which the customers for flowers mainly come, is rising in China. It is estimated that there are about 109 million Chinese people that have reached the standard of middle class. Aside from that, the Chinese central government has placed a ban on extravagance inside the Party. Without this generous buyer, cultivation bases and flower shops have to adjust their prize ranges and product catalogs in order to meet the needs of ordinary residents. Therefore, daily family consumption of flowers will become the next trend.
Online flower retailers spring up
Online shopping is now sweeping across China. It is estimated that Chinese people are spending 672 billion dollars on online shopping annually, making up 16% of their total expenses. It is believed that by the end of 2018, every 1 out of 5 RMB a Chinese consumer spends, will go into the pockets of online retailers. Seeing this excellent opportunity, many insiders spring into action and online flower retailers are emerging across China, such as Flower Plus, Floral Fantasy, The Beast, etc. One leading example is Amorflora. Established in 2008, it has attained 2 million loyal customers and this July it finally became the first listed flower online retailing company in China.
Floral industry joining hands with tourism
In order to achieve poverty alleviation and environmental protection at the same time, the Chinese government proposes a new concept called “Beautiful Countrysides”. It is said that during the 13th five-year plan, 6,000 beautiful villages will be built and an annual financial subsidy of 1.5 million RMB will be given to every village for 2 years. Therefore, a lot of local governments are embarking on floral tourism. Enlightened by this trend, many cities are also trying to boost their tourism with flowers. For example, Guangzhou is about to build 30 tourist attractions for flower admiration, in an attempt to live up to its reputation as the Flower City. And it had been decided that by the end of 2020, over 30 characteristic towns featured with flowers will be constructed in Guangzhou.
Bonsai & Garden Exhibition 2017
In order to learn more about China’s flower market, one can visit the 9th Guangzhou Int’l Flowers, Bonsai & Garden Exhibition 2017 (GBGE2017). Domestic and oversea enterprises promote their images and tap into international markets, GBGE2017 is a thematic show of the 9th China Landscape, Garden, Greenning & Better Living Fair. The show will be held from on 13th -15th March 2017 in Guangzhou.
Click here to take a look at last year's edition.
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