Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

More products with the label 'Premium Quality' at Rhein-Maas

At the auction in Straelen-Herongen high quality flowers and plants of both product groups with the label 'Premium Quality' can be sold. With this method, Veiling Rhein-Maas meets the demands of customers and suppliers of the auction, to identify and emphasise products of high quality.

Offer 'Premium Quality'

Since the introduction for pot chrysanthemum, the 'Premium Quality' is established as a strong brand with customers of Veiling Rhein-Maas. The assortment of 'Premium Quality'-products now includes: anthuriums, phalaenopsis, cyclamen, pot chrysanthemum, gaultheria, helleborus, callunas, osteospermum, palargonium zonale, buxus and lavandula angustifolia for the pot plants, but also for the cut flowers ranonculus and now gladiolas.

Import gladiolas and lavender

After the roll out of the label 'Premium Quality' as a pilot project for cut flowers, ranunculus was received very positively, the gladiolas as the second auction group of cut flowers followed at the beginning of July. Fortunately, also the gladiolas reached a good price level and exceeded the demand expectations.

Also noted with satisfaction was that the introduction of the ‘Premium Quality' label for lavender by the end of May this year went smoothly. Due to the poor weather conditions the necessary quality levels could not be guaranteed, so the incoming goods had to be terminated.

More product groups will follow
For both the cut flowers and pot plants ‘Premium Quality' will be introduced for more product groups.

For more information:
Veiling Rhein-Maas
[email protected]
www.veilingrheinmaas.com
Publication date: