ProFlowers announces that Merchandising Manager Mallory Green has been granted the Certified Floral Designer (CFD) designation by the American Institute of Floral Designers (AIFD). AIFD annually conducts a rigorous peer evaluation process and grants the recognition to floral designers who demonstrate artistic floral knowledge and superiority.
AIFD evaluates candidates on categories including mechanics, balance, color, theme, line, and creativity. Green became accredited by successfully creating five excellent designs in four hours, demonstrating her advanced abilities before an international panel of judges.
"We are so proud of Mallory for winning the tough AIFD designation. It's no surprise and is a testament to her design capability," said ProFlowers General Manager and Senior Vice President Laura Szeliga. "Mallory's gorgeous designs provide our customers with stunning, fresh flower bouquets at a great price perfect for any gifting occasion."
Green has a Bachelor's of Fine Arts from the Savannah College of Art and Design. She has developed inventive floral creations all across the U.S. for over 13 years – from small retail flower shops to high-end weddings and events. She joined the merchandising and product team at ProFlowers in 2013 where she provides ProFlowers customers with on-trend floral arrangements at a great value.
"The CFD and AIFD professional designations provide consumers with a tool for selecting quality professional work. We congratulate Mallory for her exceptional and innovative designs and her new, well-regarded recognition," said Leanne Kesler AIFD, CFD, chairman of AIFD's Membership Committee.
For more information:
www.proflowers.com


Announcements
Job Offers
- Head Grower Greenhouse Canada
- Post Entry Quarantine Facility Manager
- Economic Policy Officer Agri-Tech Kentucky
- Licensing Manager North America
- Junior Sales Executive
- Fruit Breeder/Trait Discovery Scientist
- General Manager
- Regional Sales Manager – DACH Region
- Country Manager – Italy
- Country Manager – Spain
"Tweeting Growers"
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-01-25 US (MA): Springfield florist already preparing for Valentine’s Day rush
- 2023-01-11 US: 1-800-Flowers.com expands gifting plantform with 'Things Remembered'
- 2023-01-09 From small flower shop to flourishing global enterprise
- 2023-01-04 The rediscovery and lectotypification of Acranthera philippinensis (Rubiaceae)
- 2022-12-09 US: How floral delivery company FTD revamped its operations following bankruptcy
- 2022-12-09 Jung Lee made roses and iris stars of U.S. state dinner gala
- 2022-12-08 Malaysian florist gives unwanted flowers a second chance at beauty with her bouquets
- 2022-11-30 Focus on one single flower
- 2022-11-24 Floward to expand operations in Oman, provide more jobs for Omani youths
- 2022-11-15 "For those who think outside the box and are brave enough not to lose their chances"
- 2022-11-10 US (CA): How rare rose collectors save some flowers from extinction
- 2022-11-03 Homegrown Bliss Flower Boutique opens in Qatar
- 2022-11-03 An RP moab wedding - a collaboration with Ines & Marie
- 2022-11-02 Fav Florist Singapore commits to a charity initiative with nursery home
- 2022-10-31 UK: New heart disease treatment could stem from daffodils
- 2022-10-31 Vestal Nursery once a thriving floral catalog business
- 2022-10-25 The history of giving flowers around the world
- 2022-10-17 Schowerlings flower shop since 1977
- 2022-10-17 Flower shops wilting since start of Ukraine war
- 2022-10-13 Floral pros learn ‘next steps’ to adapt to a changing market