ProFlowers announces that Merchandising Manager Mallory Green has been granted the Certified Floral Designer (CFD) designation by the American Institute of Floral Designers (AIFD). AIFD annually conducts a rigorous peer evaluation process and grants the recognition to floral designers who demonstrate artistic floral knowledge and superiority.
AIFD evaluates candidates on categories including mechanics, balance, color, theme, line, and creativity. Green became accredited by successfully creating five excellent designs in four hours, demonstrating her advanced abilities before an international panel of judges.
"We are so proud of Mallory for winning the tough AIFD designation. It's no surprise and is a testament to her design capability," said ProFlowers General Manager and Senior Vice President Laura Szeliga. "Mallory's gorgeous designs provide our customers with stunning, fresh flower bouquets at a great price perfect for any gifting occasion."
Green has a Bachelor's of Fine Arts from the Savannah College of Art and Design. She has developed inventive floral creations all across the U.S. for over 13 years – from small retail flower shops to high-end weddings and events. She joined the merchandising and product team at ProFlowers in 2013 where she provides ProFlowers customers with on-trend floral arrangements at a great value.
"The CFD and AIFD professional designations provide consumers with a tool for selecting quality professional work. We congratulate Mallory for her exceptional and innovative designs and her new, well-regarded recognition," said Leanne Kesler AIFD, CFD, chairman of AIFD's Membership Committee.
For more information:
www.proflowers.com
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