The HTA Marketing Forum, with a theme of ‘Maximising Your Potential’, takes place on 8 November 2016 at Whittlebury Hall, Northamptonshire.
This one-day event, aimed at all those involved in marketing and PR across the garden industry, will feature external speakers, specialists and industry practitioners.
The program includes:
Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on improving the instore experience rather than spending on traditional media.
Strategy
- Marketing Consultant Nigel Temple explores the importance of having a marketing strategy and the need for a marketing mindset
- In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy.
- Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery
- Show how they use innovative events and community activity to reach out to new audiences.
- Inspiration from outside the industry from ex Liberty visual merchandiser Maxine Groucutt
- Trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants.
- Pete Doyle from Social Retail will provide the latest know how on making the most of social media
- Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences.
- Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times
- Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden), will look at the challenges of getting more gardening on TV.
For more information:
www.hta.org.uk/marketingforum