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First pole driven into worldwide Dutch horticultural showcase

"In three years this will be the center that all Dutch businesses want to belong to." "It will be a place where the whole world can come and can get acquainted with Dutch horticulture." "The ultimate meeting place for knowledge, business and government." It is plain as day: Initiators and participants have great expectations for the newly to be built GreenportHortiCampus. On September 13, the first pole was symbolically sunk and the name of the complex was unveiled: WOW, which stands for World of Westland.


The proverbial first pole

The initiative comes from Demokwekerij Westland, MBO Westland, Westland and the Greenport Food&Flower Xperience foundation. The building that will arise on the large plot of undeveloped land next to the auction in Naaldwijk should be ready in September next year. It will then become home to some 1,200 students, but also be a kind of permanent showroom for some 80 companies from the sector. To hopefully achieve a fruitful cross-fertilization between knowledge and business.


Lots of interest: According to the organization there were about 200 people present

It was a bit hot in the greenhouse of Van der Arend Tropical Plantcenter, where Raymond Hedges, a professor at Lentiz MBO Greenport, presided over the opening ceremonies. Then the alderman of Economic Affairs Theo Duijvestein, chairman of the Lentiz educational group Gert Kant and three directors of participating companies (Bert de Jong, Peet van Adrichem and Marc Zwinkels) successively sang the praises of the already unprecedented success of WOW. Then the company of 200 went outside to witness the driving of the first pole. Groups walked along the contours of the complex to be built, trailing barrier tapes, not coincidentally tying them up right in front of the tap.

For more information about WOW, click here.


Gert Kant (left) and Theo Duijvestijn


Peet van Adrichem, Bert de Jong and Marc Zwinkels


Button up and ..



The day's chairman Raymond Hedges


An artist impression of the WOW building



The lines are literally set out


And consecutively, of course, a very welcome drink, given the heat

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