US: Join Petal It Foward 2016

The Society of American Florists (SAF) is having their annual feel-good floral event, Petal It Forward, next week. The goal? To spread happiness, two bouquets at a time.



On Wednesday, October 19th, SAF and florists nationwide will randomly present two bouquets each to people on the street in more than 200 cities in 47 states. The flower-givers will ask recipients to "Petal It Forward" by giving away one of their bouquets to whomever they choose, and posting picture about it on social media using the hashtag #PetalItForward.

SAF is encouraging florists, wholesalers and growers of all sizes to join in, with the goal of Petal It Forward events happening on the same day across the country, spreading smiles and highlighting the fact that giving and receiving flowers make us feel good. This kind of activity is good for business and the community on several levels. SAF Vice President of Marketing Jennifer Sparks explains: "The campaign's key strategy is to generate traditional and social media coverage to highlight the benefit of flower power--the positive impact flowers have on our emotional well-being."

Read more at Sun Valley's Flower Talk

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