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Hurricane Matthew hits Florida cut foliage industry hard

As many communities, especially hard-hit areas of North Carolina, continue to wrestle with the immediate aftermath of Hurricane Matthew, floral industry members are taking stock of the damage.

Cut foliage growers in Florida, in particular, face significant challenges and months, if not years, of recovery work, and florists can expect higher prices on popular Sunshine State foliage, including leatherleaf into the coming holiday seasons, said Jana Register, director of sales and marketing at FernTrust in Seville, Florida, a co-op made up of 13 family farms.

“The wind damage across the cut foliage industry of our area is severe, with some estimates placing total loss at more than 50 percent and some growers seeing 100 percent losses,” she explained, adding that the destruction could affect crop availability for through Valentine’s Day.

Read more at safnow.org
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