"High-quality dipladenia cuttings increase market share"

Youngplant producer and propagator Decock Plants (Belgium) is celebrating its 30 year existence. The company, now one of the leaders in its segment, is kicking off the festivities by participating in a trade show – the IFTF, 2-4 November – for the first time.

The company focuses on the dipladenia, to which – in their own words – the Walt Disney strategy has been applied: "Do what you do so well that customers will want to see it again and bring their friends". Providing quality cuttings to breeders improves customer satisfaction ensuring the continued growth of the product’s market share.

Besides providing quality, it is important to ensure that customers have a choice, meaning that customers (particularly the younger generation) want to also see new colors and shapes besides the classic red dipladenia. From this perspective Decock Plants has invested in the best genetic lines, leading to several successful launches in recent years.

 

Besides dipladenia Decock also has pelargonium (geraniums), herbs, lavender and other products on offer. You are welcome to come and take a look at the IFTF, booth number A 11.15 in Vijfhuizen.

 

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