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Rwanda participates in International Floriculture and Horticulture Trade Fair

Rwanda will participate in the upcoming 7th International Floriculture and Horticulture Trade Fair (IFTF) in Amsterdam, the Netherlands. The week-long expo, that kicks off tomorrow, will attract over 500 sectors stakeholders, including farmers, exporters, investors and experts from across the world. The country will be represented by more than 10 local companies with a view to position Rwanda as an upcoming flower and horticulture producer.

Shungo Harada, the managing director of Bloom Hills Rwanda, a Japanese flower export firm with operations in Musanze District, said the trade fair presents local exporters a huge opportunity to engage potential foreign buyers as well as understand market requirements and dynamics.

“We have already shipped our consignments and are looking forward to getting the best out of the expo and representing Rwanda flower sector very well,” he said. He added that it is through such exhibitions that both farmers and exporters can learn and be able to build capacities to ensure they are competitive. Harada said, though the sector is young in Rwanda, there is still need to introduce and venture into a variety of species to boost competitiveness and profitability of the local flower industry. He said it is important to introduce new seed varieties, noting that it is critical for a profitable and sustainable flower business.

Read more at The New Times
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