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India: Flower business wilts in the face of cash crisis

One of the largest wholesale markets in Asia, Koyambedu has dumped nearly 360 tonnes of flowers, including roses, chrysanthemums, lilies, asters and jasmine in the last three days. The Centre's demonetisation policy and the resulting cash crunch has seen prices of essential commodities such as vegetables fall by 25%-30% but the worst among perishables are flowers.

Cut flowers, used at weddings, hotels and bouquet shops, hit a five-year low as prices tumbled headlong. However, flowers used in temples and religious ceremonies fared better. Prices of marigolds fell by 15% but were sold at relatively higher rates than cut flowers.

The Madurai flower market, the largest in the state, also saw some losses. "Many are accepting Rs 500 notes, but smaller retailers are wary of accepting discontinued notes. We've been trying to create awareness that the notes can be exchanged till December 30 to quell rumours," said 'Pookadai' Ramachandran, president, Madurai Flower Market Association.

Read more at The Times of India
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