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How to throw a farmer-florist party

"If you’re like me, planning for 2017 is top-of-mind these days," writes Debra Prinzing at the American Flowers Week blog. "And it’s not too early to begin your American Flowers Week 2017 promotional prep!

"Here’s some inspiration to get you started. I’ve been wanting to share the story of SC Upstate Flowers, a group of creative and motivated flower farmers who are staking a claim for Slow Flowers in their community. They planned a fun, festive, floral — and affordable — promotional event that was a huge success."

"The goal? To use the occasion of American Flowers Week to introduce themselves and their beautiful, local blooms to their hometown florists."

"Flower farmer and Slowflowers.com member Melissa Smith of Fraylick Farm knew that American Flowers Week 2016 (June 28-July 4) was coming up after reading about it in Slowflowers.com newsletters."

"'I thought, we need to do something with this — this is a good opportunity,' she explained. The idea of a 'Farmer-Florist Party' took on a life of its own when Suzie Bunn of Statice Floral offered to hold the party in her Greenville studio."

Read more at American Flowers Week
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