Australian grower sells freeze-dried flower petals online
From packaging shrivelled air-dried potpourri to now being the largest rose petal farm in the southern hemisphere, the secret to Simply Rose Petals' success has been online sales, freeze drying and a dash of determination.
Over that time, the pair have grown the business from 1,000 to 6,000 rose plants, 10 edible flower varieties, and commercial freeze driers.
"Freeze drying means we can send anywhere in the world, without refrigerated freight, and that really revolutionised our business," Ms Sammon said.
"When we started in 2004 we were growing cut flowers, but within six months we changed over to drying, because the cut flowers were a nightmare.
"We had a disease in the water, and the flowers would wilt within a few hours."
"Our new venture is 'blooming food', the world's first edible flower farm."
Ms Sammon said the farm had 20 different edible flowers, ranging from roses to dianthus to snap dragons and cornflower.
"The flower petals are mainly used for garnishing cocktails and decorating cakes, and they're a beautiful way for cafes to set themselves apart from the very next cafe," she said.
Read more at ABC Rural