"More automation needed in Dutch horticulture"
"Happy with the clear direction"
Three growers of summer annuals from Noordwijkerhout were having a discussion. Cees said, "Never before has there been such change at Royal FloraHolland. And it is about time. Robots really are the future. The cooperative was always large and unwieldy, and thankfully that is now changing. We need to get ahead in the sector." Aad added, "With summer annuals you are always going to need a clock auction. Otherwise, what do you base your price-setting on? It is important to stand out as a grower. Summer annuals cannot be compared anywhere else." Niek confirmed, "The combination of clock and digital is good for us. I am happy that the auction has set a clear direction. There was so much uncertainty this time last year."
Source: Royal FloraHolland
