Australia: Christmas bush leads native wildflower export boom
Paul Dalley first experimented with growing natives in the late 1980s, when he trialled West Australian varieties.
"The first few were a complete failure. So I tried Christmas bush the next year and it was a smash hit straight away," he said.
Mr Dalley took the plunge and mass planted the Australian native into his hilly, coastal soils, and by 1994 he was shipping cut flowers to Japan.
The response was enthusiastic and now the Japanese market makes up 80 per cent of his sales.
Read more at ABC Rural