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Three startups that are disrupting the flower business

When Ben Dobbe, a fourth-generation flower grower from California, decided to get into the exploding e-commerce flower market, he knew he needed a partner. He saw a market opportunity to greatly increase his business but preferred to focus on what he does best: growing flowers. He turned to The Bouqs Company, a Venice Beach-based startup that has streamlined the online flower business by connecting flower farmers directly to consumers.

“I decided to go with Bouqs because they were an up-and-coming company and I saw the growth potential. I didn’t want to do my own e-commerce type thing,” Dobbe tells Modern Farmer in a phone interview. “I wanted to go [in] with someone who has already gotten their feet wet with it.”

Bouq and other companies like Petal By Pedal and Farmgirl Flowers are part of a new crop of startups aiming to change the traditional flower market. The companies share a belief in sustainability and the importance of taking care of the growers who produce their product.

Read more at Modern Farmer
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